Where to Draw the Line with Marketing: How Much is Too Much?
The recent Forbes article about despicable marketing tactics from celebrities is is worth the read. It’s insightful, interesting, and offers a discussion that should take place: How much is too much when it comes to marketing? While celebrities and other persons of interest have been using ridiculous tactics to get their name spread, what have the rest of us been doing? If you own a business and market through social media channels (which we highly suggest) how do you balance the sharing of information versus the constant plugging of content just to get a click through? Here are three tips to know how much is too much and where to draw the line.
1) What do YOU like?
Chances are if you’re using social media for your business, you either also have personal accounts or have at least been subjected to social media before. Think about the things that interest you while you’re using social media channels – you probably don’t like when all you see being produced from a company is material to just make sales or just promote their content. You want to follow a company that is engaging, that posts interesting material, that interacts with their followers, that’s funny, etc. Social media is often a means of escape from the real world; many people use social media to watch funny videos, or learn about a fun fact with the 5 minutes they have to spare. Don’t overdo your marketing – because real people don’t appreciate that.
2) Don’t rush it
When it comes time to post, the worst thing you can do is rush content. It will be sloppy, annoying, and useless. Take time and sit down to think before you want to post to your channels and it will make all the difference. While this may seem tedious, it really is necessary to have engaging posts that your followers will actually want to interact with. If you don’t have the time to do this, considering hiring us for this very purpose. It is of the utmost importance that your posts are meaningful and well-thought out.
3) Get on a schedule
One of the greatest marketing tactics is to follow a strict schedule that your followers will be able to count on. This could be something like “Fun Fact Friday” or “Motivational Monday” without the terribly corny names. This will give your followers more drive to continue following your account because they will have something to look forward to from your channel, rather than just sporadic posting. This also goes hand in hand with tip 1 to give you ideas about what YOU would look forward to in a post.
Follow these tips for great success in the New Year with your business through your social media channels. Don’t forget, we’re here to help.