millennials

Savers or Spenders? A Look at Millennial Money Habits

Millennials are part of a unique and important generation. Having grown up in the midst of rapid technological advancement along with the financial pressures of a challenging economy, the younger generation has developed interesting money habits according to the influence of the time. Bank of America recently partnered with USA Today to analyze the millennials’ financial habits and mindset about …

Invest in SEO

7 Reasons to Invest in SEO

If you were to ask Google “Is SEO dead”, you would have over 40 million links to answer that for you. CEO of VUDU marketing, Sam McRoberts says, “SEO is far from dead.” He also stated “it’s changed so drastically that people really need to learn to think of it less of a marketing tactic, and more of a branding …

importance of online presence

Importance of Online Presence for Businesses

23 Factors Adding to the Importance of Online Presence for Businesses Everyone can agree that Google currently dominates the search market world. While search engines like Bing and Yahoo are not far behind, Google is the dominant force in Internet searches. As a result, the things they look at when ranking a page are the things that Seongo looks at …

Googe Panda

What is Google Panda?

What is Google’s SEO Panda Update? Google Panda is an update to Google’s search engine algorithm that was originally released in 2011. The main goal behind this update was to reverse a trend of pushing quality websites down in search rankings, below “thin” or “weak” websites that were light on content and heavy on Black Hat SEO techniques. Black Hat …

Social Media

Why is Social Media Important

Why is Social Media Important for Marketing   The importance of social media in marketing and all other spheres of commerce is so obvious when the recommendations for successful online marketing are considered. It is the most useful networking tool for both businesses and individuals. Current statistics are there to affirm the “super relevance” of social media in marketing: while …

shop-small

Benefits of SEO for Small Businesses

What are the Benefits of SEO for Small Businesses? Contrary to what large advertising firms will tell you, search engine optimization (SEO) is not just for massive companies needing reputation management. It can actually be the secret weapon of a small business. SEO gives small businesses an edge over larger companies because no matter where you run your business from …

business website

Why Does My Business Need a Website?

Why Do I Need a Website Reason #1 – Online brochure Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check …

Hummingbird

What is Google Hummingbird?

Google’s algorithm continues to be a complex mix of factors that weigh the relevancy of a page for a query. That hasn’t changed. While some people may be panicking that their SEO strategy needs to be revamped, if you’ve been progressing with the natural evolution of SEO, there’s nothing to worry about. You’re on the right track. Taking what we …

Google Penguin

What is Google Penguin

Google”s updates tend to be thematic. Each change to the search algorithm is done with a single goal in mind: to serve up better, more relevant search results to people using Google to find information. As you consider the internet, it”s easy to see why this is necessary. Webmasters and SEOs develop techniques to manipulate the rankings; as a result, …