define the relationship

Define The (Business) Relationship

So, Where Do We Stand? If you receive our weekly newsletter, you know that Seongo recently made a very exciting partnership with the search company YP. We are looking forward to the great mutual benefits that this partnership will bring about. We want you to know, however, that we did not dive into this affiliation without doing our homework. So, …

you are freaking out man

You Are Freaking Out, Man.

  When you start a small business, you’re faced with a ton of decisions, choices, and seemingly arbitrary judgment calls. Sometimes it’s difficult to navigate between bad decisions, risky decisions, decisions that could save your business and downright dumb decisions. No matter what you face, however, there are a couple things you should always keep in mind. We’ve compiled a …

Protect Yourself Before You Wreck Yourself

Why You Need to Prepare Your Business to Withstand Cyber Attacks While the cyber attacks that make headlines are typically those on large businesses (think Sony’s Playstation Network hack in 2011 and the Target, Home Depot and J.P. Morgan Chase hacks all in 2014), this type of security breach can occur in a company of any scale. In fact, local …

netflix and chill

Netflix and Chill 2.0

You simply won’t be able to resist Netflix and Chill once you install the DIY switch outlined by Netflix geniuses. The people cried out, and Netflix heard. Turning on the TV, dimming the lights, silencing your phone, and ordering food are essentials for a great Netflix session, but imagine if you could prep all this with the push of a …

learn about social media

Learning About Social Media from the Big Shots

Learning About Social Media by Example Tensions are high, and only getting higher, regarding the political realm and the upcoming presidential election, but let’s take a step back for some handy marketing lessons from our current president, Barack Obama, and a presidential hopeful, Donald Trump. Before you stop reading, you should note that, regardless of your political views, Obama and …

dear diary

Let’s Get Personal

Let’s Get Personal (With Online Marketing) Most businesses acknowledge that personalization is an important part of selling. Few, however, take meaningful steps towards creating the same personalized atmosphere you will find in-store in the online realm. Marketing your goods and services online is tricky. Unlike in a face-to-face situation, you can’t pick up on small cues, body language, and subtleties …

organic results

A Word on Organic Results

Not Your Momma’s Optimization Techniques When I first started learning and performing website optimization techniques, there was an unspoken rule that dominated the field: Organic. Not only was it being shoved down my throat at the grocery store that I should by organic eggs and vegan meat, but it was also affecting the way I went about my career. While …

size matters

Size Doesn’t Matter, At Least for Social Media

Social Media Says “Size Doesn’t Matter” As businesses – ranging from restaurants to hair salons to law firms – bring their goods and services into the realm of social media, the face of online marketing has undergone quite a transformation. When small businesses gain the power to present and market themselves online with the same advantages as established, large businesses, …

Google Twitter

The Google/Twitter Agreement

In the year 2015, it is difficult to find someone without a Facebook profile. The originally college student-only social network has nearly 1.5 billion users, and businesses are eager to tap into that potential clientele base. Seongo has utilized Facebook as a platform for drawing in consumers, creating personal relationships, and continuing to grow customer bases for countless businesses. We …

rockin in the free world

Keep on Rockin’ in the Free World

 Taking the Training Wheels Off Sometimes I like to compare learning new SEO techniques and Internet marketing tactics to learning to play an instrument. When I first describe exactly what Search Engine Optimization consists of to people that haven’t heard of it before, they look at me like I’m speaking a foreign language (these looks are even more prominent when …